Zoe Lev Jewelry

For Zoe Lev Jewelry, the focus was on strengthening the brand’s visual identity through email campaigns, website banners, and enhanced product imagery. Key elements such as color, typography, and tone were refined for consistency across all platforms. The website’s user experience was improved, and e-commerce admin and product management processes were streamlined. Creative direction for photoshoots, along with photo and video editing, ensured that all visuals aligned with the brand’s luxurious yet accessible feel. These efforts collectively elevated the brand’s presence, increased customer engagement, and reinforced its identity as a top choice for quality, everyday 14k gold jewelry.

Client: Zoe Lev Jewelry

Objective: Strengthen Zoe Lev Jewelry’s visual identity by designing marketing materials such as email campaigns, website banners, and product imagery. This required refining brand elements—including color, typography, and tone—for a seamless and cohesive presence across all channels.

Target Audience: ZLJ caters to women ages 35-50, including moms and dog moms, who seek stylish yet durable 14k gold jewelry for everyday wear. They value quality and timeless design but want pieces that feel accessible—luxurious without the high-end price tag. Their jewelry choices reflect their personal style, lifestyle, and sentimental connections, making affordability without compromising quality a key factor in their purchasing decisions.

Tools: Adobe Photoshop, Adobe Illustrator, Klaviyo, Shopify, Dropbox, Slack, Canva, G-suite, Microsoft Office 365

Deliverables: Email Design, Website design, E-commerce setup, Creative direction for photoshoots, Photo editing and retouching, Video editing

Photo Retouching (+ AI tools)

Photoshop was used extensively to retouch model photos, refine skin tones, and adjust lighting for a polished, high-end look. Enhancing natural highlights and shadows ensured the jewelry remained the focal point while maintaining a realistic, flattering aesthetic.

AI tools played a key role in adding context to images, seamlessly integrating backgrounds or subtle elements that told a story and elevated the brand’s narrative. Whether enhancing a lifestyle setting or refining product details, these techniques helped create compelling visuals that made the jewelry stand out while reinforcing its luxurious yet accessible appeal.

Website Design

Revamping the Zoe Lev Jewelry website focused on elevating its credibility and visual appeal through high-quality imagery and thoughtful design. Product photos were sharpened, contrast enhanced for a luminous glow, and set against a cream background to make the jewelry pop.

Model photos were retouched in Photoshop, perfecting lighting and details to ensure a polished, cohesive look. These enhancements, combined with a refined layout and improved user experience, created a more compelling and trustworthy online presence, drawing in customers and strengthening the brand’s luxury positioning.

Seasonal Website Banners

E-commerce Admin

Optimize SEO

Enhancing SEO with Shopify Metafields

Leveraging Shopify metafields is a powerful way to improve search rankings, visibility, and user experience. Metafields allow for custom data that, when used strategically, can optimize how products appear on search engines and marketplaces.

How Metafields Boost SEO:

– Improve Search Results – Google crawls metafield content, enhancing product discoverability.
– Increase Conversion Rates – Well-structured metafields provide relevant details that help drive purchases.
– Enhance User Experience – Rich, descriptive content creates a more engaging shopping experience.
– Boost Product Discoverability – Category metafields ensure products appear in the right searches, both on-site and externally.

By structuring metafields effectively, products become easier to find, more appealing to customers, and better positioned for higher conversion rates.

External Apps

Solving Complex Problems with Smart Tools

When faced with the challenge of managing highly customizable products, I worked with an external app to streamline options and create a more user-friendly experience. Instead of overwhelming customers with endless choices, I configured the app to organize selections seamlessly, making customization intuitive. Whether it’s improving product pages, automating workflows, or enhancing backend efficiency, I find and adapt the right tools to solve complex problems and keep things running smoothly.

Automated Workflows

Streamlining Operations with Automated Workflows

Automation plays a key role in keeping operations efficient and error-free. By configuring Shopify Flow, I set up automated workflows to schedule critical store updates and ensure seamless communication across teams. For example, I implemented a workflow to temporarily disable the wholesale catalog during sitewide sales, preventing pricing conflicts without the need for manual intervention. Another automation alerted the production team via Slack when an item went out of stock, ensuring quick response times and better inventory management. These workflows not only saved time but also reduced the risk of human error, allowing the team to focus on higher-level tasks.