BLVD Jewelry, launched in 2024, is a demi-fine jewelry line designed as a more accessible, price-friendly complement to its sister brand, Zoe Lev Jewelry. Proudly made in LA, for LA, the brand identity was thoughtfully designed to capture the essence of Southern California. The logo draws inspiration from the iconic roads and highways that connect the region, while the brand colors reflect the vibrant hues of the Los Angeles sky. Every detail, from the product names to the website design, tells a story of life in LA.
- Client: Zoe Lev Jewelry
- Objective: To create a price-friendly, LA-inspired demi-fine jewelry line that complements Zoe Lev Jewelry.
- Target Audience: Style-conscious individuals seeking affordable, high-quality jewelry with a touch of Los Angeles flair.
- Tools: Shopify, Adobe Photoshop, Illustrator
- Deliverables: Brand name development, Logo design, Brand color palette, Website design, E-commerce setup, Creative direction for photoshoots, Photo editing and retouching, Video editing
Brand Development
Website Design
Email Marketing
